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Second Round of Phoenix Mind-Body Weight Loss Program Kicking Off
Pilates by Fitness Solutions and The Back Rub Company Accepting Applications for the Second Change Your Life Challenge
(Phoenix, AZ – July 7, 2008) – Pilates by Fitness Solutions and The Back Rub Company will begin taking applications for their weight loss joint venture today. The two Valley wellness firms launched their first Change Your Life Challenge in April 2008. The next group of ten Challengers will begin an intense ten-week course of Pilates, cardio-vascular training, nutrition awareness, and yoga in September.
Three days a week, Challengers will gather at Pilates by Fitness Solutions’ central Phoenix studio for two hours beginning at 5:00 a.m. Their goal: a radical change to their attitudes about weight loss, body size, and healthier living.
“This program is not for everyone,” says Fitness Solutions owner Lauren Tomasulo. “This is not a ‘diet’ in the traditional sense. We expect participants to walk away not just slimmer, but committed to taking care of themselves for the rest of their lives.”
Tomasulo and Tiffany Richards, founder of The Back Rub Company, conceived the Change Your Life Challenge in January 2008. The two recognized that people approach weight-loss as a one-time event that begins with a restricted diet and – sometimes – a ramped up exercise regimen. Most dieters end at the point where they reach their goals or when they abandon an effort that often feels punitive.
“People think of dieting as punishment for their bad habits,” says Richards, whose company will offer Challengers massage services. “We want people to recognize that a healthier approach to eating and activity has benefits that go far beyond looking great for a reunion or a vacation or a wedding. People deserve to feel good all the time.”
Feeling good – physically and emotionally –- is a key component of the program. Besides exercise and nutrition, the program features massage and guided meditation to motivate participants and keep them focused on their long-term goals.
Ten people will be selected to participate in the program based on an application and interview. Applications are available by clicking here and must be returned to Pilates by Fitness Solutions by 5:00 p.m. on Friday, August 15. Applications can be faxed to (602) 631-9699 or sent by email to fitlaur@aol.com. The program fee is $850 per participant.
The program will kick off with a mandatory nutrition session and orientation on Saturday, September 13. The program begins in full on Monday, September 15 at Pilates by Fitness Solutions at 4113 North 7th Avenue in Phoenix at 5:00 a.m. sharp.
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About Pilates By Fitness Solutions
Pilates by Fitness Solutions specializes in classical Pilates as developed by its namesake Joseph Pilates in the early 20th century. The studio is committed to maintaining and promoting classical Pilates as part of a well-rounded fitness program. Our clients come in all shapes, sizes, and physical conditions.
About The Back Rub Company
The Back Rub Company is your one-stop-shop for on-site health and wellness. The firm offers on-site spa services and complete customized workplace wellness programs including massage, wellness workshops, fitness classes, nutrition seminars and more. The Back Rub Company also offers in-home massage and massage at their four conveniently located valley clinics. For more information, visit The Back Rub Company online at www.thebackrubcompany.com.
Press
Pilates by Fitness Solutions has been featured in the following publications:
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